Fran Prisco

Google Page Rank

Most business have some sort of Internet presence, a website, blog or just advertising.  For businesses with websites, how do you get more traffic to your site?  Google, Yahoo and now Bing are the major search engines out there where prospects and customers will generally go first to find a type of business on the Internet.  When a keyword or phrase is typed into the search engine search box, it will serve up all of the pages that are relative to that word or phrase.  The order that the search engines serve up these pages is by relevance or “importance”.  The search engines give “ranks” to all of the pages out there and pages or websites with the highest “page ranks” will be on the first page of the search results.

According to Wickapedia The name “PageRank” is a trademark of Google, and the PageRank process has been patented (U.S. Patent 6,285,999). However, the patent is assigned to Stanford University and not to Google. Google has exclusive license rights on the patent from Stanford University. The university received 1.8 million shares of Google in exchange for use of the patent; the shares were sold in 2005 for $336 million.

Google PageRank Defined

Google assigns a numeric value of  0-10 for each webpage on the Internet.  This PageRank value is Googles way of denoting a sites importance.  The PageRank is determined by a logarithmic scale, depending on the links to a page.  In other words, every page that links to a specific website is a “vote” for that page.  If the PageRank of the site that links to a specific website is high, it’s “vote” carries more weight and helps to boost the receiving pages PageRank.  It is like “who you know” in the Internet Realm.  In other words, a page that is linked to by many pages with high PageRank receives a high rank itself.  If a site has no links to it, it is deemed unimportant to Google and will receive a 0 PageRank.

How to Increase Google PageRank

1. Get links to a site from other high ranked sites.  These incoming links are referred to as back links by the search engines.  Be cautious, there are a lot of businesses promising that they will get your website thousands of back links in a few days.  Just having a large number of back links does not give you good PageRank.  The links must be relevant to the websites content.  Google is smart enough to know which links are relevant to a sites content and only counts those.
2. Write keyword rich articles and make the keywords back links.  Submit these articles to high ranked article submission sites.  Sites that specialize in a websites industry may also add these keyword rich articles to their sites.  Businesses should be wary of article sites that accept any type of article; search engines may not view these as quality links.
3. Be sure that the website content uses the keywords that back links have been made out of.  Google gives more credit to sites that have the keywords in the site content, meta data and page title.

Don’t expect a websites Google Page Rank to increase right away. Building a quality back link program and Google SEO program can take time. Page Rank may not be affected for six months to a year. But the work will be well worth it in the long run for a businesses website popularity and Google Page Rank.